Irene Pollach: Communicating Corporate Ethics on the World Wide Web : A Discourse Analysis of Selected Company Web Sites


Description
Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
Daisy Warwick was an heiress in her own right and a renowned beauty when she married Lord Brooke, heir to the Earl of Warwick, in 1880 at the age of 18. But she soon embarked on a passionate affair with Lord Charles Beresford who subsequently brought her close to the Prince of Wales, with whom she had a very public liaison for Geographical Diversions : Tibetan Trade, Global Transactions download book eight years, and remained a lifelong friend.At the height of her wealth and fame, she suddenly converted to socialism and later even stood against Anthony Eden at the General Election of 1924.Sushilla Anand's colourful biography does full justice to the magnetic personality and glamorous life of Daisy Warwick. The book will explore: Welles' meteroric rise to stardom in New York and the real reason behind his arrival in Hollywood Welles' unprecedented contract with RKO Studios for total creative control and the deeper issues that impeded his work instead; The dispute over who wrote the script The mystery of the "lost" final script, which the author has in his possession, and the missing scenes, which answer questions relating to the creation of the film; The plot by Hearst to destroy Welles' project through blackmail, media manipulation, and other tactics; A detailed look behind the scenes of a production process that was cloaked in secrecy; The surprising emergence of Citizen Kane as an enduring masterpiece; Using previously unpublished material from studio files and the Hearst organization, exclusive interviews with the last surviving members of the cast and crew, and what may be the only surviving copy of the "lost" final script of the film, Citizen Kane: A Filmmaker's Journey recounts the making of one of the most famous films in Hollywood history.
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Author: Irene Pollach
Number of Pages: 236 pages
Published Date: 01 Aug 2003
Publisher: Peter Lang AG
Publication Country: Frankfurt a.M., Switzerland
Language: English
ISBN: 9783631506950
Download Link: Click Here
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